At Gelson’s, we’re very proud of our avocados. We work hard to make sure they’re always extra-large, super fresh, ripe, and ready to use — in other words, the best avocados in SoCal. A lot goes into those standards: We’ve built strong relationships with our California growers, who put great care and thought into the way they hand-harvest and ship our avocados. And once they come to our stores, our produce managers show that same stewardship in the way they rotate the ripe avocados to the top of the pile every day — and label them, so you know just which avocado to take home.
In this inspiring mini documentary, we travel with the avocados from the farm fields to our produce section, showing just what it takes to bring you an exceptional avocado.