Get ready, meat lovers—something mouthwatering is sizzling your way! Gelson’s is firing up the grill for a Premium American Wagyu "Cookout" that promises to be the tastiest event of the summer. Whether you're a seasoned steak connoisseur or just love a good BBQ, this is one cookout you won’t want to miss.

Where & When:

• Gelson’s Encino – Friday, June 13th | 12 PM – 6 PM

• Gelson’s Newport Beach – Saturday, June 14th | 10 AM – 4 PM

What’s Cooking?

Guests will be treated to complimentary samples of Ribeye Steaks and Tri-Tip, all crafted from the luxurious, buttery-rich Mishima Reserve American Wagyu. It’s the perfect opportunity to taste the difference that premium care and quality make.

Why Mishima Reserve?

This isn’t just any beef—it’s a masterclass in responsible ranching and culinary excellence. Mishima Reserve follows a meticulous process known as The Mishima Reserve Method, which includes:

• Kuroge Washu Bloodlines – The same prized breed behind Japan’s legendary Wagyu, born and raised right here in the U.S.

• Slow, Natural Growth – Allowing the beef to develop its signature marbling and flavor.

• Raised Responsibly – No additives. No added hormones. Just pure, honest beef.

• Carbon Offsets – Because great taste shouldn’t come at the planet’s expense.

Why You Should Go

This isn’t just a cookout—it’s a celebration of flavor, craftsmanship, and community. Whether you're shopping for dinner or just stopping by for a bite, you’ll walk away with a new appreciation for what premium American Wagyu can be.

So, mark your calendars, bring your appetite, and join us for a sizzling summer event that’s all about bold flavor and good vibes.