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GELSON’S WINES UNCORKS THREE NEW WORLD-CLASS BOTTLINGS, INCLUDING WHITE RHÔNE AND CABERNET FROM DOUG MARGERUM AND OPULENT ROSÉ FROM “WINEMAKER OF THE YEAR” JULIEN FAYARD

November 30, 2018

Gelson's Wines

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9100 WILSHIRE BLVD., 5th FLOOR, WEST TOWER, BEVERLY HILLS, CA 90212

825 THIRD AVENUE, 22ND FLOOR, NEW YORK, NEW YORK 10022

310-550-7776 | 212-901-3920 | WWW.BWR-PR.COM

 

GELSON’S WINES UNCORKS THREE NEW WORLD-CLASS BOTTLINGS, INCLUDING WHITE RHÔNE AND CABERNET FROM DOUG MARGERUM AND OPULENT ROSÉ FROM “WINEMAKER OF THE YEAR” JULIEN FAYARD

Encino, Calif. (August 30, 2018) — Celebrating the one-year anniversary of its first branded collection of fine wines, Gelson’s today announced three stellar additions, including the long-anticipated debut of its first Cabernet Sauvignon and a white Rhône “tribute” blend from celebrated vintner Doug Margerum, along with an opulent Rosé through a first-of-its-kind collaboration with Wine Spectrum’s “Winemaker of the Year” Julien Fayard.

 

On Saturday, September 29, all of its stores across Southern California will offer free samples of the three newly curated Gelson’s Wines. They include:

 

Gelson’s 2017 Rosé: Produced and bottled by Azur Wines, the label of award-winning French winemaker Julien Fayard, this Provençal-style blend from Central California is made with 88% Syrah and 12% Grenache. It immediately stands out with its bright salmon hue, landing on the palate with notes of alpine strawberries and elegant soft red fruits. Fragrant and dry, with refreshing acidity, this outstanding Rosé is delicious, beautifully balanced and elegant, with a long finish. Regularly $29.99, on special through October 16 for $24.99.

 

Gelson’s 2017 Cabernet Sauvignon: Produced and bottled by Margerum Wines – and just in time for International Cabernet Sauvignon Day (August 30) – comes this complex Cabernet from Happy Canyon of Santa Barbara County. Dark red velvet, with an aroma of black fruits, plum, spice and cranberry notes, this powerful wine offers intense structured tannins, balanced acidity and lush mouthfeel. Cold-cellar matured for ten months in neutral French oak barriques. Regularly $24.99, on special through October 16 for $19.99.

 

Gelson’s 2017 Mayfair: A rich and complex wine from the Los Olivos District of Santa Barbara County, this is an exceptional white Rhône varietal blend from Margerum Wines handcrafted just for Gelson’s. Comprised of 50% Marsanne, 25% Grenache Blanc and 25% Viognier, its straw color with golden hues shines in the bottle. Perfumed white florals with sweet honey, sweet pea, mint and tropical fruits are full-bodied in the mouth, with a balanced lingering acidity. Named in honor of Mayfair Markets, a nod to Gelson’s parent company and a bygone era of Southern California. Regularly $16.99, on special through October 16 for $13.99.

 

Gelson’s Wines debuted in September 2017 with five Santa Barbara County reds (Pinot Noir, Grenache, Syrah, Sangiovese) and one white (Chardonnay), created exclusively for Gelson’s by top winemaker and Wine Spectator Grand Award winner Doug Margerum. The three new wines extend this collaboration while celebrating a new relationship with Provence-cum-Napa winemaker Julien Fayard, named 2016 “Winemaker of the Year” by Wine Spectrum.

 

Marking his first such collaboration with a supermarket brand, Julien Fayard stated, “It is my mission to produce exceptional wines, and that striving for excellence in all areas resonates with the long history of Gelson’s. With customers who appreciate the finest products, and with its broad retail footprint, this initial collaboration with Gelson’s will help make superior quality Rosé available to thousands of people across Southern California.”

 

“Julien’s reputation is second to none, from his early work with Lafite Rothschild and Smith Haut Lafitte in his native France to the last dozen years earning respect across Napa Valley,” said John Bagan, Chief Merchandising Officer for Gelson’s. “Our team is always seeking out the best products from the best producers, and we are proud to augment our existing relationship with Doug Margerum with this new collaboration with Julien to add this elegant Rosé to our Gelson’s Wines collection.”

 

About Gelson’s

Founded in 1951, Gelson’s currently operates 26 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, visit http://www.gelsons.com.

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Media contact: Paulette Kam / Brittany Mathieu

B|W|R Public Relations

P: (310) 248-6114

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