CATCH THE HATCH! 

Join us for a flavorful summer celebration as Gelson’s brings the heat with our Hatch Chile Roastings & Street Fairs, happening every Saturday from August 9 to September 6, 2025, from 8 AM to 2 PM at select store locations!

Each event will feature live Hatch Chile roastings, outdoor vendor showcases, and mouthwatering tastings that highlight the best of what Gelson’s has to offer. From sizzling meats to refreshing produce and indulgent treats, there’s something for everyone to enjoy!

What to Expect:

• Fresh Roasted Hatch Chiles straight from the grill

• Street Fair Favorites like Hatch Burgers, Chicken Sausages, and Roasted Corn

• Delicious Kitchen Creations including Hatch Mac & Cheese, Quesadillas, Pizza, Cornbread & more

• Sweet Treats like CVT Soft Serve Ice Cream

• Live Vendor Demos & Tastings from Evolution, Remedy, Zespri, Melissa’s, and more

• Outdoor Shopping & Family Fun in our Street Fair/Farmer’s Market locations

Event Schedule:

• August 9 – La Cañada - Street Fair / Farmers Market

• August 16 – Westlake 

• August 23 – Long Beach - Street Fair / Farmer’s Market

• August 30 – Dana Point - Labor Day Weekend Special

• September 6 – Carlsbad - Street Fair / Farmer’s Market

Whether you're a Hatch Chile fanatic or just looking for a fun way to spend your Saturday, come out and experience the sights, smells, and flavors of Gelson’s summer street fair series!

Our friendly team of experts will be on-site roasting Hatch Chiles. Stop by to learn about the growing and roasting process. Prefer to order ahead? Order your Hatch Chile case now for pickup or delivery: gelsons.com/hatchchile