IT'S HATCH FEST AT GELSON’S

FEEL THE HEAT. TASTE THE SEASON.

Get ready for one of the most anticipated moments of summer. Gelson’s Hatch Chile Roasting Events are back, bringing bold flavor, live fire, and a vibrant street fair experience to select stores for a limited time.

Join us every Saturday as we transform select stores into lively open-air markets filled with the irresistible aroma of freshly roasted Hatch chiles, chef-driven tastings, and curated vendor experiences. It’s a celebration of peak-season flavor you won’t want to miss.

WHAT TO EXPECT

Live Hatch Chile Roasting
Fresh chiles roasted on-site—smoky, bold, and ready to take home

Street Fair Favorites
Hatch-inspired bites from the grill—burgers, sausages, roasted corn & more 

Chef-Crafted Kitchen Creations
From Hatch mac & cheese to quesadillas and pizza, discover exclusive seasonal dishes

Vendor Tastings & Discoveries
Sample standout products and meet the makers behind your favorite brands 

A True Summer Experience
A farmer’s market-style atmosphere designed to bring the community together 

EVENT SCHEDULE

8 AM – 2 PM | While supplies last

La Cañada — August 8

Valley Village  — August 15

Long Beach  — August 22

Dana Point  — August 29

Santa Barbara — September 5

DON’T MISS THE SEASON

Hatch chile season only comes once a year, and when it’s gone, it’s gone. From the first crackle of the roasting drum to the last smoky bite, this is your chance to experience it all.

Whether you're a longtime Hatch fan or discovering the flavor for the first time, Hatch Fest at Gelson’s is your invitation to savor summer at its peak.

Prefer to order ahead? Order your Hatch Chile case now for pickup or delivery: gelsons.com/hatchchile