Gelson’s Toluca Lake: A Boutique Grocery Experience in a Charming Neighborhood

Toluca Lake welcomes an exciting new chapter in grocery shopping with the opening of Gelson’s small-format store on Riverside Drive on January 28, 2026.

Located at the corner of Riverside Drive and Mariota Avenue, Gelson’s Toluca Lake is more than just a market—it’s a thoughtfully designed community hub that reflects the charm and sophistication of its surroundings. 

A Neighborhood Rich in Character

Toluca Lake, California, is known for its tree-lined streets, historic homes, and proximity to entertainment landmarks like Warner Bros. Studios and Bob’s Big Boy. The area blends old Hollywood glamour with a modern, family-friendly vibe, making it the perfect setting for Gelson’s latest concept.

A Small-Format Store with Big Features

Gelson’s Toluca Lake is the vibrant centerpiece of dynamic mixed-use development. Spanning 10,000 square feet, Gelson’s brings signature quality and convenience to the heart of the neighborhood. Above the store, 37 thoughtfully designed studio apartments offer modern living with direct access to premium shopping and dining. This unique blend of residential and retail space creates a lively, walkable community hub in one of L.A.’s most desirable areas. Here are more fantastic features of Gelson's Toluca Lake: 

• Self-checkout grocery stations for fast and convenient service
• A wine cellar
• A salad and soup bar with fresh, customizable options
• A hot food bar serving chef-prepared meals
• A service kitchen crafting gourmet salads and entrees
• A pizza oven for made-to-order slices
• A Thrifty’s ice cream station offering nostalgic favorites
• A full-service bakery with fresh breads and pastries
• A floral department with seasonal arrangements and gifts
• A poke bar, meat and seafood counter, and a wide selection of fresh produce and organic groceries

Designed for the Community

One of the store’s most unique features is its walk‑up coffee window for morning coffee and breakfast—perfect for commuters and early risers. By midday, the store transforms into a casual lunch spot with seating, and in the evening, it becomes a relaxed neighborhood gathering place.

Smart, Sustainable Shopping

Gelson’s Toluca Lake also reflects the brand’s commitment to sustainable grocery shopping and innovation. Through a partnership with Upshop, the store uses AI-powered inventory tools to reduce food waste and improve forecasting, ensuring shelves are stocked efficiently while minimizing environmental impact.

A New Standard for Grocery Retail

With convenient street-level parking and a design that blends modern architecture with warm, natural materials, Gelson’s Toluca Lake isn’t just a grocery store—it’s a vibrant part of the community. Whether you’re grabbing a quick bite, picking up dinner, or enjoying a glass of wine with friends, this location offers a fresh take on the everyday shopping experience.